Juul plans to launch lower-nicotine vape juice beginning in August


E-cigarette startup Juul Labs plans to start out releasing e-liquid choices with 40 % much less nicotine this August, the corporate introduced at the moment. The lower-dose pods might give vapers a solution to begin chopping the quantity of nicotine they inhale with out having to take fewer puffs. However the brand new lower-dose pods are most likely nonetheless a good distance from being non-addictive — at the least, for those who’re going by cigarette analysis.

Juul Labs’ patented system delivers nicotine quite a bit like a cigarette — which makes the corporate invaluable. Its newest funding spherical will up the corporate’s price to greater than $16 billion, Bloomberg not too long ago reported. Its e-liquid JuulPods include compounds referred to as nicotine salts, that are additionally within the tobacco that’s in most cigarettes. Large Tobacco analysis from the 1970s experiences that nicotine salts are much less harsh to inhale than the free-base nicotine in cigars and lots of different e-cig manufacturers. Juul makes a product that delivers numerous nicotine, and it goes down simple.

Proper now, a single JuulPod is about 5 % nicotine — which is roughly as a lot nicotine as is in a pack of cigarettes, in keeping with the corporate. However quickly, Juul Labs will give customers the choice of dialing again the quantity of nicotine they suck into their lungs. A restricted quantity of mint and Virginia tobacco flavored JuulPods that include three % nicotine ought to begin hitting the cabinets in August, the corporate says. A much bigger launch is slated for October.

That’s a 40 % discount, however the firm fastidiously avoids saying whether or not the decrease nicotine dose might clean the best way towards quitting nicotine altogether. Juul Labs frames its product as a “switching instrument” to assist grownup people who smoke cease lighting up the common type of cigarettes. In an announcement, firm CEO Kevin Burns says, “We hope the provision of various nicotine strengths will proceed to permit grownup people who smoke the power to discover what’s finest for them.”

A 40 % lower most likely gained’t be sufficient to make Juuls considerably much less addictive — at the least, going by cigarettes as a tobacco-flavored yardstick. When the Meals and Drug Administration introduced that it was contemplating chopping the nicotine ranges permitted in cigarettes, an professional advised The Verge that nicotine ranges would should be lower by 85 to 95 % to make cigarettes considerably much less addictive.

The excellent news is that decrease dose cigarettes don’t appear to drive individuals to smoke extra; one small research printed in The New England Journal of Medication in 2015 confirmed that when nicotine was lower by two-thirds, individuals nonetheless smoked roughly the identical variety of cigarettes as ordinary. And when nicotine was lower by 85 %, individuals really smoked much less.

After all, finding out how individuals use e-cigarettes is the one solution to perceive how nicotine dose impacts vaping. And Juul’s new lower-dose choices will likely be a real-world experiment.


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